The main objective of phishing attacks and phishing emails are to deceive or trick an individual user by making him/her think that the source of the mail is authentic. Phishing attacks are meant to steal people of their private and confidential data. There have been numerous instances, where individuals and employees of leading enterprises have reported that phishing mails appear sanguine at first glance. Furthermore, most of them have a compelling content, that urges the reader to part with their personal data or click on the links provided that leads to fictitious websites. These mails generally ask the readers to reply immediately via mail, reply to a phone request or visit an unknown URL.However, if analysed carefully every phishing mail offers clear clues that can let a user know that the link and message is not authentic. Any URL links to web portals that are sent via phishing mails generally opens a web page that though appears like an original brand name, but has certain aesthetic or syntax errors that clearly prove its fraudulence. Ebay, leading banks, Alibaba and other online e-cash and e-commerce sites are common targets and have suffered largely owing to phishing attacks. All these negative impacts needs to be dealt effectively and needs efficient phishing awareness programs.Features of a Phishing MailToday innovative phishing awareness solutions help in educating a layman and employees know more about the features of a Phishing mail. Such emails most often make use of emotional triggers and force users to respond on impulse. Research has revealed that the possible indicators of phishing e-mails comprise of the following:* Improper grammar* Spelling errors* The email address not matching with the enterprise name* Using the name of a real company but providing an incorrect email - address* Forced attempts to prove its authenticity, by making use of words such as "Official"* Has unsolicited request for personal informationIn the recent past, though there has been several standard solutions for phishing protection, most of them have been only addressing the "people risk" aspect of a phishing attack. Furthermore, one of the recent trends that gained prominence is the "incident based reactive approach" that analysis the risk and impacts of phishing based on a particular incident. Esteemed solution providers today provide high-end anti phishing software that helps in updating individuals and employees about the negative impacts of social engineering attacks. Features of this software include the following:* Enables an enterprise in analysing the potential phishing attacks* Provides flexible reporting and includes them back into an organization's chief performance-indicator framework* Provides a detailed "road map" solution focusing on the security awareness and training within an enterprise* Assists in identifying weakness within people, method and technology links* Helps in prioritizing remediation attempts through useful benchmarking and maturity analysis* Helps in increasing employee awareness and expertise to safeguard crucial informationData and network security are two crucial elements that every organization needs to focus on for smooth day-to-day functioning. Advanced phishing protection solution helps an enterprise to attain the same seamlessly and helps in the efficient transfer of data.